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For this reason, one of the fundamental factors that it values is the loading speed , as slow loading worsens the user experience..
This is why programming with code is so important. Templates such as Wordpress, Prestashop, Wix… are an excellent choice for companies that do not have the means to hire a professional programming service. These templates allow you to apply a wide variety of designs and functionalities in an economical way, which achieves a professional and corporate result.
However, this very virtue is also a major flaw in Google's view, as the page loads all the code when visited, even if only 10% or 15% of the template is used. As a result, it slows down the loading time, which will never be 100% optimal.
In addition to loading speed, there are additional benefits that make programmatic pages technologically superior to templates.
In recent years, companies have understood the value of positioning in Google, as it is the search engine most visited by potential customers to search for products or services that interest them. The value of positioning has multiplied, and companies are investing more and more resources in standing out in the top positions.
The only option to outperform the competition is to have perfect SEO technology, as "good enough" SEO technology work is already commonplace among companies, and does not make a difference. The use of templates or other rapid development methods are really useful in many aspects, excellent for functionalities and designs, but it will never be the option that guarantees optimal positioning.
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