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Rich Results

Enriched results are a key tool to improve a website's visibility in Google's search results. the visibility of a website in Google search results.

These results, also known as rich snippets or structured data, provide additional information about the content of a website, such as reviews, ratings, opening hours, etc. additional information about the content of a website, such as reviews, ratings, opening hours, etc.

AMP web pages are designed to load quickly and efficiently in Google search results, and are also available on other platforms such as Twitter and LinkedIn.

The implementation of these Enriched results by the use of schema markup , that is, a specific tagging language to describe the content of a page, can significantly improve user experience and increase the likelihood that a website will significantly improve the user experience and increase the likelihood of a website appearing in featured to appear in featured snippets or in the search engine results. Knowledge Graph.

In addition, it is important for websites to have a presence on Google My Business, as this can also contribute to improved can also contribute to better Enriched results in local search.

To ensure that a website is optimised for Enriched results, it is advisable to use tools such as Rich snippets testing tool o Rich results testing tool to verify the correct functioning and display of structured data in search results.

Enriched results are a great way to improve a website's online presence and enhance the user experience in Google search results. and improve the user experience in Google search results, that's why it is important to take into account keywords, Google My Business and testing tools to achieve a good positioning in the SERP. good positioning in the SERP.

How to include Enriched results

There are several ways to include Enriched results on a website:

  1. Schema Markup: It is a specific markup language used to describe the content of a web page. It can be added via tags in the HTML code of the page or via a tool such as Google Tag Manager.
  2. Google My Business: If your website is a local business, it is important to have a presence on Google My Business, as this allows users to see additional information about your business, such as opening hours, reviews, etc.
  3. Rich Cards: A specific form of rich output that is used for mobile content and looks especially good on mobile devices.
  4. Rich Snippets Testing Tool: Once the Enriched results have been added to your website, it is important to verify their correct functioning using this Google tool.

Advantages of applying Enriched results on your website

  • Improved user experience: Enriched results provide additional information about the content of a web page, helping the user to find the information they are looking for more quickly and easily.
  • Increased visibility in search results: Enriched results can increase the likelihood of your website appearing in the top search results by providing additional information about the content of the page.
  • Increased traffic and conversions: Better visibility in search results and a better user experience can lead to increased traffic and conversions on your website.
  • Improved SEO: They help to improve the SEO of a website by providing structured information about the content of the page, which helps search engines to better understand the content of the page.
  • Improved online presence: Enriched results can help improve the online presence of a website by providing additional information about the business, such as opening hours, reviews, etc.

Search results with enrichment

In recent months Google has improved the rich results to be more interactive and improved, the so-called enriched search results.

These new results include more advanced interactive features like pop-ups. One of its new features is to allow the user to look up the properties of a structured data element. For example, looking for recipes for hamburgers weighing more than one hundred and fifty grams that do not include cheese, new exercises at home if you weigh, a financial coach that charges less than 100 euros...

How to implement rich search

These new enriched results they are installed using the structured data. Some of them are only available as search results with enrichment such as events, recipes... While there is the option of converting to this type of results other types of results by adding some properties.

The technical information provided by Google shows the different types of enriched results and shows how to program them to appear as enriched results.

For technical information and see a gallery of results , Google offers a guide to get all the necessary information about your application.

The information is divided into structured data functions, with articles and books. It also offers breadcrumbs with carousels, courses, and datasets, as well as educational Q&A, with employee feedback. It includes more categories such as estimated salary, events, fact verification, FAQs, activities at home, options, image metadata, educational videos, local companies, math problem solvers...

The intention is that it can be applied to almost any type of search so that users have as specific information as possible, as well as opinions of other users with snippets of reviews and recommendations with search boxes of links to sites.

To implement it, the information it offers is divided into structured data quality guidelines , webmaster guidelines , and rich search quality guidelines .

Structured Data Quality Guidelines

The quality guidelines refer to the content, which suggests antispam policies, updated information, original content, content visible to users...

They also explain the relevance that the website should have, completeness of the documentation provided, location to place the structured data on the page, specificity, images and order of elements on a page (nested elements and independent elements), and additional tips.

Webmaster Guidelines

In the basic webmaster guidelines, they explain the technical requirements that must be applied, spam policies, and key best practices.

Technical requirements refer to the minimum parameters that Google needs to display the web page in searches. They are simple technical measures that most websites are already applying.

Regarding spam policies, the tactics that can or cannot be done on the websites are defined so that Google does not omit them in searches. User experience is always rewarded and harming it entails penalties in the ranking.

Regarding key best practices, they explain that you should include useful and trustworthy content with titles and alt text, crawlable images and videos with "alt" tag...

Enhanced search types and quality guidelines

The types of rich search that support results are divided into job offers, recipes, events.

In addition, the search quality guidelines are explained, which include mandatory properties, completeness, relevance, product content and content policies.

Learn more about rich results

For more information, you can visit the Google's official page on rich results.


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